Vedant Arora is the Senior Manager of Revenue Operations & Strategy at InMobi. With 10+ years of experience in revenue strategy & operations, he enables GTM teams by leveraging through processes & analytics.

This episode of the Go To Masters Show features Vedant, as he talks about:

• His approach to acquiring customers in SMB vs. Enterprise Segments
• Expectations from a new RevOps hire over a span of 30, 60, and 90 days
• Key considerations to align GTM strategy with overarching business goals